Samsung Enters Smartphone Wars With Bada OS

Samsung is betting there's room for more in the smartphone market and has unveiled its new bada OS. The name 'bada,' means 'ocean' in Korean and was chosen to convey the 'limitless variety of potential applications which can be created using the new platform.' Samsung claims the OS is extremely simple for developers, saying that bada was built to be extremely interactive with its users — including flash control, motion sensing, fine-tuned vibration control and face detection. Samsung is hoping developers will take this user interface and create a variety of applications focused around it, and thus provide different types of apps than exist for the iPhone and Android OS. The bada OS has a variety of sensors, including accelerometers, tilt, weather, proximity and activity. Samsung will be hosting a series of Developer Days in Seoul, London and San Francisco, among other cities, throughout 2010

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