EA's Riccitiello: Nintendo 'learning' how to support third parties

More than twenty years and five home consoles later, you'd think Nintendo would get this "third-party support" thing by now. However, EA CEO John Riccitiello says the console manufacturer is still learning how to reach out and offer a hand to games other than their own. "They've always been first-party-centric, and they're learning how to be third-party supportive," Riccitiello told Gamasutra. Looking at November's NPD figures, it's clear that Nintendo has been very good to itself. But is there hope for EA on the Wii? "Third-parties can do a lot better on the platform with the right support from Nintendo."

What kind of "support" are third parties like EA looking for? Most likely, third parties are looking for co-opted marketing opportunities provided by other first-party platforms, like Sony's PlayStation.Blog or Microsoft's MW2-branded hardware. Unfortunately, Nintendo appears content with its hands-off approach to third-party marketing, offsetting all the blame for the failures of GTA: Chinatown Wars and countless other games at the hands of their respective publishers.

http://www.joystiq.com/2009/12/11/ea...t-third-parti/