Cancer Research promotion

Electronic Arts today announced they have teamed up to encourage people to donate unwanted items to one of the the charity’s 600 shops across the country. In exchange, they will receive a 10 per cent discount off their next purchase from www.eastore.co.uk, EA’s direct PC download service. The promotion will run from 27 December 2009 until 27 February 2010,

As well as computer games, the campaign urges people to donate unwanted Christmas presents, clothes and accessories to Cancer Research UK shops. Profits from these will help fund research into a disease which affects more than one in three people at some point in their lives.

Shane Bellamy from EA Store™ said: “We’re really excited to be launching this collaborative campaign. The post Christmas period is renowned for the amount of unwanted gifts and other items that are thrown out. Instead it’s so easy to donate them to Cancer Research UK’s worthy cause and get discounted access to some of the best of EA’s PC games along the way.”

Simon Ledsham, Cancer Research UK’s trading director, said: “Each bag of items donated to our shops can be worth up to £30 for the charity. So campaigns like this are really important to us – donations from the public are the lifeblood of our shops. What’s great about this campaign is that people can donate, feel good about giving to charity, but get something back for themselves with the EA Store voucher too.”