Texas Instruments Applies Its Latest DLP Pico Projector to Cellphones and Digital Cam

http://cache.gawker.com/assets/image..._projector.jpgBecause of its super-compact size, DLP Pico projectors are ideal to cram into all kinds of gadgets. Texas Instruments is doing just that by applying it's new Pico WVGA resolution chipset into everything from cellphones to digital cameras.

It's not the first digital camera with a projector, but the prototype developed by TI and Asia Optical could mean a significant bump in performance with DLP. Other notable new Pico technologies include: a snap on Pico accessory for the LG Expo mobile phone from AT&T ($179), a followup to the pico-enabled W7900 from Samsung and the Brightboxe gaming projector ($199).

Texas Instruments' DLP® Pico™ Technology Enables More Than a Dozen New Pico Products From World's Leading Brands
New WVGA DLP Pico™ chipset delivers incredible, native DVD images from the palm of your hand
Las Vegas, NV – Jan. 6, 2010, 11:00 a.m. PST: Today at the International Consumer Electronics Show (CES), Texas Instruments (TI) (NYSE:TXN) DLP® Products is showcasing a spectrum of more than a dozen new products featuring its award-winning DLP Pico™ technology. Also being announced is the production delivery of the new WVGA resolution (854x480) DLP Pico™ chip that provides native DVD images from the palm of your hand. Products using DLP Pico™ technology feature superb image quality, brightness and efficiency in such diverse consumer product categories as mobile phones, cameras, personal media players, toys, gaming, notebook accessories and multimedia pocket projectors.
"We are thrilled to see the breadth of new products coming to market all enabled by DLP Pico™," said Frank Moizio, DLP Emerging Markets business manager. "Not only do these products feature incredible DLP image quality at compelling price points, but they are delivering new levels of entertainment and productivity to consumers and business users."
DLP Pico™ technology is making an impact on several new product categories, including cameras and gaming. At CES, DLP Products will showcase a prototype camera with embedded Pico projector from Asia Optical, a leading manufacturer of digital cameras. Another new category for DLP is multimedia gaming, where Brightboxe is the first gaming projector to feature DLP Pico™ technology, boasting WVGA resolution at a consumer-friendly $199 price point.
DLP Pico's entry into these exciting new product categories is coupled with a deepening of the commitment to innovation in categories where DLP Pico™ projectors are already leading the way. Samsung is following up on the success of its DLP Pico™ projector-embedded W7900 mobile phone in 2009 with the release of a new mobile phone, using the latest DLP Pico™ WVGA resolution chipset. LG will be showing its recently announced eXpo™ mobile phone with an optional DLP Pico™ projector as well. NTT DOCOMO recently announced the availability in Japan of the F-04B phone with an attachable pico projector enabled by DLP Pico™. Media players with embedded DLP Pico™ projectors are breaking into uncharted territory in terms of lumens, with Optoma and LG each announcing media player/projectors with 50 and 300 lumens, respectively. Finally, HP's DLP Pico™ notebook accessory product is the first to achieve 100 lumens, making it an ideal solution for business professionals on the go.
While the advancements in DLP technology are providing consumers with increasing brightness and resolution from smaller form factors, the industry-low price points enabled by DLP Pico technology continue to bring the cost of projector products to very affordable levels. Some best-selling DLP Pico products even feature price points below $200, including Optoma's PK100, the new Brightboxe gaming projector and the new projector snap-on accessory for the LG eXpo™ mobile phone.
Groundbreaking and innovative new DLP Pico™ products are showcased in more categories than ever at CES this year, including:
MOBILE PHONE
LG eXpo™/AT&T Pico projector snap-on accessory: (HVGA) $179; Available on AT&T's Web site
NTT DOCOMO Pico projector phone dock F-04B: (WVGA) Availability to be announced
Samsung Embedded Pico Projector: (WVGA); Availability to be announced
CAMERA
Asia Optical Prototype: Demonstration of embedded camera prototype at CES
PICO PROJECTORS
Optoma PK100: (HVGA); $199; Available at Amazon.com
Optoma PK101: (HVGA); now $229; Available at Amazon.com and Apple Stores
WowWee Cinemin Swivel: (HVGA); $299; Available at Amazon.com, Brookstone
PICO PROJECTION MEDIA PLAYERS
Foryou Media: (WVGA) Availability in China to be announced
JCO-Hite: (HVGA) Availability in China to be announced
Optoma PK102: (HVGA); $249; Available at Amazon.com and Apple Stores
Optoma PK201: (WVGA); Availability to be announced
Optoma PK301: (WVGA); Availability to be announced
Samsung SP-H03: (WVGA); Availability to be announced
GAMING/MUTLIMEDIA
Brightboxe: (WVGA) $199; Available at select Target stores
NOTEBOOK COMPANION
HP Notebook Projection Companion: (SVGA/480p); Availability to be announced
MULTIMEDIA POCKET PROJECTORS
LG HS200G: (SVGA); $499; Available at online retailers
LG HX300G: (XGA); Availability to be announced
Samsung SP-P410M: (SVGA); $540; Available at online retailers

Detail on the Asia Optical camera prototype:

First Digital Camera With DLP® Pico™ Projection Showing at CES
Leading Digital Camera Manufacturer Asia Optical Selects Texas Instruments'
DLP Pico™ for Its Embedded Camera Products
Las Vegas, NV – Jan. 6, 2010, 11:00 a.m. PST: Today at the International Consumer Electronics Show (CES), Texas Instruments (TI) (NYSE:TXN) DLP® Products and Asia Optical are demonstrating the first digital camera with award-winning DLP Pico™ projection technology. The camera and embedded pico projection module were developed by Asia Optical, a leading manufacturer for optical technology and a major worldwide supplier of digital cameras. The embedded Pico projector module for digital cameras will be available to the Asia Optical customer base, composed of the most esteemed camera brands, in the second half of 2010.
The DLP Pico™ projection feature within cameras provides a completely new dimension of social interaction and sharing that has previously not been possible. Today, cameras are limited to viewing pictures on a screen confined by the dimensions of the camera itself. The pico projection feature, while completely transparent to the size of the camera, unleashes that constraint providing incredible viewing options. Consumers can instantly project their pictures to sizes up to 40 inches (in normal indoor light conditions) and in excess of 60 inches (in dark conditions). As a result of DLP Pico™ technology, the paradigm of digital camera use has the potential to change from delayed satisfaction to immediate enjoyment.
"Following an extensive comparison of all pico technology options we selected DLP Pico™ as the most compelling solution to provide our customers due to its superior image quality, small form factor and energy delivering efficiency," said Robert Lai, founder, chairman and CEO of Asia Optical. "We believe the market opportunity for embedded displays in consumer electronics products, such as digital still cameras and digital video cameras, is significant and we are excited to launch the first product with DLP very soon."
Each consumer electronics category requires unique considerations when embedding Pico projection. DLP's newest chipset, yet to be announced, is targeted to meet the specific requirements associated with digital camera applications. Asia Optical has taken advantage of its extensive experience and knowledge in the digital camera space to design an optical engine that is completely optimized for this application.
"We are proud to work closely with Asia Optical, a leader in the digital camera field who can bring deep insight into the special requirements needed when adding projection to enhance the digital camera experience with no compromises," said Frank Moizio, DLP Emerging Markets business manager. "DLP is committed to pushing innovations in the pico category and continues to optimize the pico chip image quality, form factor and power efficiency to deliver the best consumer experiences."

[Texas Instruments]


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