Most People Are Still Buying Boxed Copies Of Games [Research]

http://cache.gawker.com/assets/image...00x_mw2buy.jpgDigital purchases might be the future, but that's just the thing with the future; it's in the future. Today is the present, and today, people still prefer buying things that are pressed on plastic and come in boxes.
A study performed by the NPD Group has found that during Q3 2009 (August-September), 90% of all game purchases were "physical", meaning they came on a disc or cartridge. Leaving the other 10% of purchases to be...anyone? Yes, digital, meaning they were downloaded.
The study also had some interesting numbers on games piracy, especially if you're a Nintendo, Microsoft or Sony executive gripped by fear: "only" six million gamers admitted to downloading games illegally during the same period. Six million sounds like a lot, but the NPD Group say that's only 4% of all gamers.
And of that 4%, 72% of the pirating was being done on PC and Mac. So while console piracy is definitely a problem, it's might not be the epidemic some platform holders and publishers would have you believe.
NPD: 90 Percent Of Paid Game Purchases Were Physical In Q3 [Gamasutra]


http://ads.pheedo.com/img.phdo?p=1 http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kota...?d=yIl2AUoC8zA</img> http://feeds.feedburner.com/~ff/kota...?d=H0mrP-F8Qgo</img> http://feeds.feedburner.com/~ff/kota...EE:D7DqB2pKExk</img> http://feeds.feedburner.com/~ff/kota...EE:V_sGLiPBpWU</img>
http://feeds.feedburner.com/~r/kotak...~4/IU0knmBxodA

More...