Disney splits game focus for Marvel tie-ins

Disney is to publish fewer titles for "high-end systems" in the future, as it focuses on the Wii and Nintendo DS, according to comments made by Disney CEO Bob Iger.

As reported by website ComputerWorld, Iger was asked how the company's approach to the video games market compared to its position in 2007 and the formation of Disney Interactive Studios.

"Disney-branded games seem to perform better on the Wii and DS platforms," answered Iger.

"While we'll continue to make high-end games," he added. "We'll be very judicious in how many we make and which ones we choose."

Despite seeming to downplay the importance of Xbox 360 and PlayStation 3 releases, Iger identified racing game Split/Second as a key title for 2010, along with Wii exclusive Epic Mickey and movie adaptations Tron Legacy and Toy Story 3.

Instead of Disney tie-ins the company's recent acquisition of Marvel Entertainment seems set to become more of a priority for the HD formats. "We have some interesting opportunities with Marvel." said Iger.

"That's a brand we think would do extremely well on higher-end consoles," he said.

http://www.gamesindustry.biz/article...marvel-tie-ins

This is very simple. Anything with the word "Disney" branded on it (Kingdom Hearts is the exception) is considered to geared towards kids.