25% of UK and US residents play social casual games regularly

According to the results of a new survey by leading casual publisher-developer PopCap, nearly 25 per cent of all those in the US and UK play social games on a regular basis. That means one-in-four, or 100 million, from the two countries spend time tackling games on a social network at least once a week.
PopCap, who created hugely popular casual titles like Peggle and Bejeweled, have also concluded that an 'average' social gamer is a 43-year-old woman.
A statement form PopCap read: "While still in its infancy compared to the traditional video game industry, the social games sector represents a huge opportunity to reach hundreds of millions of consumers who historically do not play video games."


PopCap also claims that social games will generate revenues of $1 billion in 2010 alone.
Additionally the survey revealed that two thirds of social gamers are US based, where 55 per cent are female. In the UK that figure rises slightly, where only 42 per cent are male. In the States older social gamers are more typical than in the UK, and perhaps most surprisingly of all, across both nations only six per cent of all those playing titles regularly on social networks are under the age of 21.

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