Games account for 5% of entertainment spend in US

Videogames account for 4.9 per cent of all money spent by US consumers on entertainment during a month, according to a new survey from Nielsen Games.

In households which the survey of 3000 labelled "active buyers" of videogames, that spend increased to 9.3 per cent of total money allocated to home entertainment.

Videogame buyers also spend more than non-gaming households on DVD and Blu-ray, music, and online entertainment according to the research, as well as movie going, sports activities and live events.

These higher shares come at the expense of more traditional media and entertainment, said Nielsen, with game buyers spending less than average on magazines, books and newspapers and regular home TV packages.

The videogame category surpasses other entertainment for wallet share, according to the report, with the average US home spending 4.2 per cent on print media, 4.1 per cent on premium TV packages, 3.5 per cent on Blu-ray/DVD and 2.8 per cent on music.

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