Freescale's i.MX508 Chip Will Make E-Ink Readers Way Cheaper and Turn Pages 4X Faster

http://cache.gawkerassets.com/assets...indle_side.jpgThe silicon inside 90 percent of ereaders out there is made by Freescale, and their new chip, the i.MX508—based on a ARM Cortex A8 (sorta like the iPad!)—will make them cheaper, and page turns 4x faster.
The chip's a custom SoC that integrates the functions from multiple chips into one—specifically, the E-Ink hardware display controller—along with that Cortex A8, which gives the readers enough juice to turn pages in half a second, versus the two seconds that's typical now. All while cutting costs by $30 a unit. Freescale wagers that with the cost savings, it could drive ereaders to under $150 by the end of the year. (Though that in part depends on how much the E-Ink displays themselves are going to continue to cost.)
An E-Ink reader that costs $150 would definitely look more attractive as a dedicated long-reading device against an iPad that does lots of things on top of reading—and has those fancy digital magazines—than the ones that more like $260 today. Then again, Amazon's working on a full-color multitouch Kindle with Wi-Fi, if that tells you anything about the future of E-Ink readers. In the meantime, I'm all for cheaper. [Freescale via Bloomberg via Digital Daily]


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