Japanese train riders to get PSPs

Via Gamespot

Sony Computer Entertainment Japan and the East Japan Rail Company have announced a deal that will provide Sony PSP rentals to passengers riding in first-class "Green Car" seats on Hayate trains. The offer begins October 1 and ends March 31, 2007. To be eligible for the campaign, customers must purchase a travel package through View, JR East's official travel agency.

Sony Japan sees this campaign as an opportunity to market the PSP to a wider range of age groups. The comfy Green Car seats are often thrown in to sweeten travel packages, meaning they are used by vacationing families and senior citizens traveling in the off-season, not just professionals riding on expense accounts. The rental package consists of the PSP, headphones with in-line remote, and software titles selected by Sony Japan.

"not just professionals riding on expense accounts" HAHAHA... oh yeah, the celebrities also ride there. If you ever ride a train in Japan you'll find out that it's crazy to spend 2X the cost to ride in a slightly larger seat when the normal seat is already huge, even by US standards.

This is only a ploy to try to get more people to ride green when everyone is more than happy enough to ride regular.