Connected console numbers jump 64% in US

A new report by Parks Associates claims that the number of broadband-enabled games consoles in the US has jumped by 64 per cent to around 18 million households between the end of 2008 and the end of 2009.

The research, in a report entitles Digital Lifestyles: 2010 Outlook also notes that the number of households connecting a PC to a TV has risen by 36 per cent in the same time frame to around 12 million.

Additionally, it's claimed that a third of connected Xbox 360 owners are streaming online video via their console.

"Many households are working with devices they already have to get the connected-TV experience, which shows strong future demand for connected TVs, web-enabled Blu-ray players, and networked digital media players such as Apple TV and Roku," said Kurt Scherf, VP and principal analyst at Parks Associates.

"Manufacturers and service providers should examine these consumer behaviours closely, so they can match their current and future connected offerings with actual demand without pricing themselves out of the market," he added.

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