Assassin's Creed II dominates MI6 Awards

Ubisoft's Assassin's Creed II has picked up a total of seven gold trophies at the MI6 Game Marketing Awards, including Outstanding Overall Marketing Campaign.

The award winners were announced at a gala event on the last day of the recently concluded MI6 Conference for marketing, promotion and advertising professionals in the games industry.

Assassin's Creed II's other six gold awards were for Outstanding TV Or Theatrical Ad Campaign, Best Long Format Promotional Content (for the live action "Lineage" video), Thinking Outside Of The Box Award (for Ubisoft's use of Twitter), Stand Out Print Advertisement, Stand Out Print Campaign and Best Use Of Online Media.

Other winners included four gold awards for Capcom's Resident Evil: The Darkside Chronicles on the Wii and four for Take-Two's basketball title NBA 2K10.

Activision won a number of gold and silver awards for titles including Call Of Duty: Modern Warfare 2, DJ Hero, Guitar Hero, Marvel: Ultimate Alliance 2, Tony Hawk Ride and Prototype.

The event also included a consumer award, with readers of website IGN asked which game they most wanted to buy in 2009. Of the 11,000 responses Sony's PlayStation 3 exclusive Killzone 2 won with 43 per cent of the vote.

"The winning work featured at this year’s MI6 Awards showcased how game marketers are creatively leading while strategically adapting to the shifting media landscape," said Jonathan Block-Verk, president and CEO of MI6.

"This community is driving the growth of the game industry by expanding the reach and definition of gaming, while continuing to appeal to the traditional gaming audience."

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