Scoreloop adds new monetisation features to iPhone social platform

Social games platform provider Scoreloop has announced an update to its Core Social SDK, allowing developers and publishers to offer downloadable content and in-game currencies.
Two games are already making use of the new features: Parachute Panic HD and Astro Ranch.
Of course, developers can already offer this stuff using Apple's own in-app payments API. The key to Scoreloop's SDK is whether it makes this easier for them.
"This is exactly what they've been looking for: a set of creative tools that improve the visibility of their games, connect their users for increased engagement and drive revenues through exposure to millions of users," says CEO Marc Gumpinger.
In Parachute Panic's case, developer FDG Entertainment is offering unlockable themes for players who challenge their friends, along with an in-game currency.

http://www.mobile-ent.biz/news/36585...ocial-platform