Where's Waldo? game sells 1m downloads on iPhone

Games developer Ludia has announced that its Where's Waldo? The Fantastic Journey iPhone game has sold more than one million downloads since its release in December.
The game - based on the books that are known as Where's Wally? here in the UK - has apparently topped the App Store charts in nine countries, and has been purchased every ten seconds since its release.

For most of that time, the game has cost $2.99 on Apple's store, although it benefited from a few weeks at $0.99 in March, which is when it topped the charts.
It's another sign of a popular offline brand striking it rich on iPhone. What's more, it's renewed proof of the lucrative market that exists for iPhone apps and games targeting a younger audience.
The question now is where Waldo/Wally will be next: Ludia is presumably keen to launch further games featuring the bespectacled star, on iPhone and possibly other platforms.

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