New Apple TV's iOS can be jailbroken and made to run apps?

Remember the mysterious reference to iProd 2,1 that appeared in the iPad's code? We thought it might be a new CDMA or camera-equipped iPad, but it just might have been the new iOS-based Apple TV instead. Diving through the iOS 4.2 beta, a TUAW tipster allegedly uncovered the above key, which hints that we might have been right about the device's app potential all along. Though Apple may rely on a simpler media streaming UI for the home theater to enhance accessibility and ease of use, there's always the chance the community might jailbreak the $99 set-top box to do far greater things.

http://www.engadget.com/2010/09/17/n...oken-for-apps/

I'd be down if they maybe just installed mythtv or xmb on it instead.