iPhone 4's Luster Finally Losing its Grip on Consumers

Until recently, most studies, surveys, polls, market analysis, and good old fashioned word on the street all suggested the same thing - the iPhone 4 is 2010's biggest attention-getter in the mobile space and, arguably, the most popular and talked-about smartphone ever produced.

But, in recent weeks, the iPhone has seemingly begun to lose its stranglehold on consumers. Based on the latest findings of ChangeWave Research about smartphone preferences, only 38% of prospective smartphone buyers surveyed want iOS on their next smartphone. Relatively speaking, that figure represents a significant 12 point drop from this past June, a month in which the new 4th generation iPhone was unveiled and a whopping 50% of all would-be smartphone buyers said they wanted an iPhone. Although the "freshness" of the 4th gen iPhone release in June likely skewed the results of the survey to the upside, the precipitous decline is noteworthy, nonetheless.


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