Pokémon Black and White hit 3m sales

New milestone for DS games following record film figures; Merchandise revealed

Pokémon Black and White have sold 3m copies in the US and Europe within their first two weeks on sale.
By mid-March the two new Nintendo DS games had sold 1m copies in Europe alone. They have become the fastest-selling games in the series, bringing Europe’s total install base for Pokémon titles up past 35m units.

The news comes as The Pokémon Company enters into an agreement with Universal Pictures to distribute the latest Pokémon DVD, Zoroark: Master of Illusions, across Europe in late spring.
France Télévisions Distribution and Magna Home Entertainment will distribute the French and Australian versions of the film respectively, which has already received record ratings with 500,000 viewers on French TV network Gulli. In Spain it was one of the most viewed programmes across all channels.
In September Bandai Europe will launch a new Pokémon toy range to tie in with the upcoming TV series. A trading card game also based on the Pokémon Black and White games will arrive this month in Europe, as well as an online version of the game.



The Pokémon Black and White animated TV series has already attracted more than 600,000 viewers aged four to ten years old in France, over 250,000 in Italy and 123,000 in the Netherlands. It launches across all other European territories later this year.
“The global buzz created by Pokémon’s record-breaking video games, Pokémon Black and White, and brand new animation inspired by the new Unova region is truly remarkable,” said The Pokémon Company’s director of consumer marketing J.C. Smith.
“There’s more excitement to come and we look forward to working with existing and new partners to provide superior entertainment to our millions of fans around the world.
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