Digital sales soar at GAME

Introduction of XBL points cards sees sector sales grow 27 per cent year-on-year

Digital may remain one of the stiffest challenges for High Street retail, but GAME's attempts to tap into the growing market have so far proved successful.
Earlier this year GAME began selling Xbox Live Arcade titles via dedicated points cards sold over the counter.

"A 'retail accelerator' effect also applies very clearly to digital products, and as a retailer we are able to sell more digital content than publishers or developers on their own," group chief executive Ian Shepherd stated.
"Sales of digital products, which include Xbox Live and Sony PSN time cards as well as points cards and downloadable content cards, grew at 27 per cent last year to £41m.
"This has continued in 2011, with UK Q1 sales up 28 per cent compared to Q1 2010."
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