iPad will take 63 per cent of tablet market in 2011

UBS predicts 37.9m sales for the Apple device from a total market of 60m.

The investment bank expects Samsung to provide the closest competition to Apple. But it's hardly close at 5m sales in 2011.

Of the rest, only Asus will sell more than 2m. For all the hype around PlayBook and TouchPad, RIM and HP are projected to sell 1.9 million and 0.8 million respectively.

Apple's share will slip a little in 2012 to 58 per cent. But its sales will still soar to 53 million.

"Apple continues to dominate the tablet market with its iPad portfolio," said UBS. "At all retail channels we checked it was by far the most popular tablet being asked about, tested, and bought by consumers."

The analyst believes that tablet growth is being driven by utility and broader distribution, with retailers like Best Buy creating separate "Tablet Zones" in their stores.

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