Nintendo: 3DS momentum needed to retain platform support

This week’s $80 price 3DS price cut, the upcoming release of a ‘Flame Red’ hardware colour, and an improved software line-up will be key to driving sales of the portable and retaining support for the platform, according to Nintendo of America president Reggie Fils-Aime. “This is a momentum business and when you don't have the momentum it creates a tough situation whether it's with retailers or with third-party publishers who become a bit more reluctant to support a platform,” he told USA Today. The executive also said The Legend of Zelda: Ocarina of Time 3D, released in June, "is selling exceptionally well now. It's driving hardware. We've seen similar results from Japan with the launch of Star Fox.” The company has “high expectations” for October’s Pokemon Rumble Blast, November’s Super Mario 3D Land and December’s Mario Kart 7,” Fils-Aime added. “This is really about reinvigorating the Nintendo 3DS momentum and having that … power through all during the key holiday selling season."

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