EA: Online Pass has raised $15-$20 million

EA's CFO Eric Brown, speaking at the Citi 2011 Tech Conference yesterday, told listeners that the publisher's Online Pass system has brought in around $10-15 million in revenues.
The system, which is designed to rake back some revenue from customers buying second hand titles by asking them to buy a one-time code to use online features, costs users $10 for each pass.
"The revenues we derive from that haven't been dramatic," Brown told the conference, via Gamasutra. "I'd say they're in the $10-$15 million range since we initiated the program."
Brown also revealed that EA's latest large-scale social venture, The Sims Social, has been a tremendous success - becoming the third most played game on Facebook, according to EA's own statistics, which put the DAU figure at 7.8 million. That figure leaves Sims Social just 200,000 daily average users short of second placed Farmville.
"What has made [The Sims Social] a success so far is the Playfish expertise...combined with the creative excellence of the core Sims team," Brown told the audience. "Those teams work together exceptionally well."

http://www.gamesindustry.biz/article...-USD20-million