"Major Franchise" Announcement for XBLA Soon

Hidden away in the text of a Microsoft announcement today was a rather interesting mention of a major new Xbox Live Arcade deal, scheduled to be announced in the coming weeks. The press release, outlining Live activities around both the Tokyo Game Show and X06 simply says, "There will also be a brand new Xbox Live Arcade title launch each week, one at Tokyo Game Show and one at X06, including a never before announced major franchise making its way onto Xbox Live Arcade."

We have no idea what this is at time of press. We've asked some of our best spies to look into it and all going well we should find out what you having coming your way in the next few days.

Microsoft also announced that trailers of games shown at both key event will be available in Marketplace.

o Call of Duty 3 (Activision)
o Dead or Alive Xtreme 2 (Tecmo)
o Forza Motorsport 2 (Microsoft Game Studios)
o Kayne & Lynch (Eidos)
o Kingdom Under Fire: Circle of Doom (Microsoft Game Studios)
o Need for Speed Carbon (EA)
o Project Sylpheed (Square-Enix)
o Shrek 3 (Activision)
o Viva Piñata (Microsoft Game Studios)
o Plus additional high definition videos from games to be announced at Tokyo Game Show and X06