HMV launches in-store games magazine

Via Gamesindustry

Entertainment retailer HMV has underlined its commitment to the games market with an in-store magazine produced by Future Plus.

The first issue of HMV Games will benefit from a print run of 150,000 copies and be available at the end of the month from all 230 UK and Ireland stores.

We've been saying for some time now that we're totally serious about games, and this new publication will underline the strength of our commitment and, I trust, will further bolster our specialist credentials - both to core gamers as well as to more mainstream games purchasers," commented Tim Ellis, head of games at HMV.

The 40-page magazine will include money-off vouchers to be redeemed in-store, as well as gaming content for all major consoles.

Simon Tapscott, account director for Future Plus added: "We are delighted to be working with HMV and look forward to helping them increase their share of the competitive games retail market ahead of the transition to next-generation consoles."

they're competing with the likes of GAME and GameStation, a year (or so) ago they introduced a HMV games card where the customer gets points for buying games and other game related software...

...me personally I prefer GAME for buying all my gaming needs, HMV just does'nt do it for me even if they have money off coupons in their magazine. the usual coupons they have dont seem that great - £5 off when you spend £50 or more... sorry but went to VirginMegastore and got what I wanted and saved £10 or more, HMV are highstreet rip-off merchants (so is GAME, GameStation and VirginMegastore) they just want the customers leading upto the months of christmas!

Of all the stores you mentioned, I find GAME to be the most expensive though. Their only redeeming feature is their line of own-brand peripherals.

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