Ubisoft goes in for the kill

Assassin's Creed won’t be forgotten in a busy Q4. Despite a very public battle between next month’s Modern Warfare 3 and today’s release Battlefield 3, Ubisoft’s has lined up an ad blitz to ensure its franchise cuts above the noise.
And the centrepiece of the campaign is an extensive TV and cinema push which runs all the way to December.
Mark Slaughter, Ubisoft’s head of brand marketing, told MCV: “We’re confident not only with the levels of spend but also our creative cut through. The competition is strong but we believe we’ll reach our target audiences.”
Brand manager Jan Sanghera added: “We have a blockbuster campaign in place for Revelations.”

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