Ubisoft: 3DS recovery depends on games, not price

Ubisoft CEO Yves Guillemot has told us that, while the global price cut gave the 3DS price cut "a big boost," its chance of success ultimately depends on the availability, and quality, of software.
Speaking to us at last week's Montreal International Game Summit, Guillemot - whose company had five 3DS games on shelves on the day the system was released in March - said: "I think it's a question of coming with enough games [more] than the price. For sure the price was too high and it was a big boost when they changed it, it really was a good idea.
"Now we will see. When you look at the DS everybody was saying: "This machine is never going to sell," and after a year it took off rapidly. For sure there are competitors - iPhone and all the other machines - but it will depend eventually on software. If the software is good, it should do well."
Guillemot was more positive about Wii U's prospects. "I think it's a great machine," he said. "What it brings, again, is ease of play. The new players that have came [to gaming] in the last eight years came because it was easy to play. Some came with the stylus, from Nintendo, some with the Wii remote, then the touchscreen then Microsoft with [Kinect].
"I think we will see with the Wii U another step where it's easy to play, to access, and it's really well adapted to socialisation. There are lots of possibilities linked to the machine."
Ubisoft was among the first publishers to express their support for Wii U, revealing its "revolutionary" FPS Killer Freaks From Outer Space just days after the console was announced at E3 in June.

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