Middle-earth expands to the Middle Kingdom

According to a press release from Turbine Entertainment, the MMO maker is partnering with China's CDC Games to bring Lord of the Rings Online: The Shadows of Angmar to Chinese gamers -- a market with a strong affinity for online fantasy games. Turbine has already experienced success with Dungeons & Dragons Online in China and Japan, thanks to some effective content localization, and CDC will use a similar strategy by giving Middle-earth a distinctly Asian makeover. I hope this just means substituting tofu and rice for lembas bread, and not giving Gandalf a Fu Manchu moustache.