Piracy block 'sparked upsurge in FM12 sales'

Sports Interactive creating new jobs from the extra money

London studio Sports Interactive has enjoyed an upwards surge in digital sales for the latest Football Manager title, having employed various anti-piracy technologies.
Studio head Miles Jacobson said each annual Football Manager game is typically cracked five days before commercial release.

But this year, having employed a package of antipiracy technologies, including one-time Steam authentication, hackers were unable to crack the game for about ten days after launch.
“I don’t believe that one pirated copy equals one lost sale, but we definitely converted some people,” Jacobson told Develop.
“We were reading comments on piracy sites where people were saying ‘I can’t wait any longer I’m going out and buying it’, which was great.”

http://www.develop-online.net/news/3...-in-FM12-sales