44 per cent of Christmas gift searches to be via mobile

Google revealed the figures and says although the economy is tough, advertisers with mobile specific campaigns targeting smartphone users can prosper over traditional methods.
The report says while 44 per cent of shoppers are to search for Christmas presents on mobile, it has more than doubled from 20 per cent last year.
Both of which, are huge leaps from under two per cent in 2008 and even last month when mobile accounted for just 15 per cent of the online total, according to Google.
The search giant claims once Christmas and Boxing Day have passed and a temporary search dip is over, mobile searches will grow by 35 per cent, while desktop will increase by two per cent.
Google says results from the past two years has revealed the UK market usually receives a triple spike in mobile search during the festive season, which is growing 166 per cent year-on-year.

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