UK retail cutting prices after sales slump

UK videogame retailers are slashing prices of software due to poor sales of new releases.
According to MCV, UK retailers have sold 8.77 million games since the launch of Call Of Duty: Modern Warfare 3 on November 8 - 1.4 million fewer than were sold during the same period last year.
This has led to some eye-catching deals, such as Game Group's reduction to £22.49 of The Elder Scrolls V: Skyrim which propelled the Bethesda RPG to the top of the UK chart earlier this week, its sales rising 145 per cent.
The head of one global publisher's UK wing said: "A lot of games are not performing as they should. And so retail wants to cut prices to shift stock. It's the reality in the UK. But when you see big sellers like Skyrim discounted, you do end up scratching your head. It doesn't make sense."
"It's like the January sales have started early," one retailer said. "It could have a negative impact on how consumers view pricing."

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