GameStop iOS device trade-ins exceed expectations
GameStop's iOS device trade-in program has been "successful," according to the company. The program, which began in September, allows customers to trade iDevices for hundreds in company credit. GameStop claims customers can receive up to $180 for an iPod Touch, up to $300 for an iPhone and up to $400 for an iPad.
"The velocity of this trade program has exceeded our expectations," said GameStop president Tony Bartel.
The company was unwilling to provide specific sales numbers or details on the program, but informed us it will have more to share with its holiday sales release, which regularly arrives during the first week of the new year. The company also expects to see more iDevice trade-ins as consumers upgrade their Apple products over the holiday.
GameStop is moving ahead and expanding the availability of "refurbished devices" in more stores and online in the coming year.
http://www.joystiq.com/2011/12/29/ga...-expectations/
