By the end of 1997, the Sega Saturn had completely failed in the United States, and Japanese sales were in trouble as well. Sega knew it had to come up with a genius marketing plan to stay competitive. And there was only one man for the job: SEGATA SANSHIRO.
This short documentary traces the life and death of one of the greatest video game advertising icons ever.
watch it http://www.youtube.com/watch?v=o3lCF8O2N50&eurl=
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