EA Play4Free hits 25 million users

Electronic Arts' freemium label, Play4Free, now has more than 25 million registered users, the publisher has announced.
Play4Free includes Battlefield Heroes and Need For Speed World, each of which crossed the ten million user mark earlier this month, as well as Battlefield: Play4Free, Dragon Age Legends, Battleforgeand Lord Of Ultima.
Sean Decker, vice president of Play4Free, said: "Developing a community of 25 million players is a remarkable achievement. It is testament to the explosive growth of the free-to-play market and a reflection of EA's commitment to spearheading the digital transformation.
"We plan to continue to innovate in the category, [and] introduce new gameplay that delights players and keeps them coming back for more. For our teams, this is an incredibly exciting time to be making games as the audience continues to grow and diversify."
To celebrate, EA is giving away virtual currency in Battlefield Heroes, using the generic code EQ9M-TYYT-TXR3-5GU3, andNeed For Speed World, with EWPD-3KGA-VBVF-9HYS.

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