Sony launches Play B3yond website

via cvg

The PlayStation 3 hype train is pulling out of the station this morning, and although we're feeling more tempted to jump on the tracks than hop aboard after the closing of our beloved Lik-Sang, we're certainly intrigued by console's latest viral marketing site.

Play B3yond touts Sony's next-gen console with a number of fancy graphical effects showing spinning Cell chips, floating consoles and rooms sporadically breaking in half. It's all enough to make us reach for our credits cards and head online for an import version - or erm, wait patiently for a UK one, we mean.

Advertisement:So Sony is once again flexing it's excellent marketing muscle in the US of A, but it's easily noticeable that at present Nintendo is creating a lot less of a fanfare with its forthcoming Wii (apart from some mag ads and those mesmerising pointer banners on our site). Where are the adverts Nintendo?

We'll let you know when either company's marketing teams jump into action over here.

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I think everyone that hates Sony at the moment needs to watch everything on that site. It's unbeleivably well done and more reasons for me to buy the PS3.