Half of Britons own a smartphone

Feature phone minority losers.
New data from Kantar Worldpanel ComTech shows that smartphones contributed 71.4 per cent of mobile phone sales in the 12 weeks ending January 22nd.
This stunning growth pushed smartphone ownership past 50 per cent.
Dominic Sunnebo, global consumer insight director at Kantar, said: “For the first time ever, you are now in the minority if you don’t own a smartphone.
"With more people jumping on the bandwagon, there is huge opportunity for both retailers and manufacturers."
The stats also reflected the fightback by iOS after a period of Android creep. Kantar said that Apple its share of the British market from 21.7 per cent a year ago to 29.1 per cent now.

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