Why Linux Can't 'Sell' On the Desktop

Recently I found myself struggling with a question I should easily have been able to answer: Why would anyone want to use Linux as their everyday desktop (or laptop) operating system? It's a fair question, and asked often of Linux, but I'm finding it to be a question I can no longer answer with the conviction necessary to 'sell' the platform. In fact, I kind of feel like a car salesman who realizes he no longer believes in the product he's been pitching. It's not that I don't find Linux worthy; I simply don't understand how it's ever going to succeed on the desktop with voluntary marketing efforts. What do Linux users need to do to replicate the marketing efforts of Apple and Microsoft and other corporate operating system vendors? To me, it seems you don't sell Linux at all because there isn't supposed to be one dominant distribution that stands out from the rest. Without a specific product to put on the shelf to sell, what in the world do you focus your efforts on selling? An idea?

http://linux.slashdot.org/story/12/0...on-the-desktop