Football Manager Android piracy rate 'worst yet'

Studio says it will abandon Google's operating system if sales targets aren't met

London studio Sports Interactive is facing the ‘worst ever’ piracy rates affecting sales of its Android edition of Football Manager, an executive at the company has said.
Miles Jacobson, the studio’s director, also believes that the conversion rate between pirated and purchased copies of the game will likely worsen.

“There's no working copy protection on the [Android] platform currently, so it's pretty easy for someone to get it working," Jacobson (pictured) told Eurogamer.
"The platform is also very popular in some countries where there's a larger piracy problem than in others.
"Typically piracy gets worse later into a game's lifecycle, so this would have ended worse than that, as the Android version likely will too."

http://www.develop-online.net/news/4...rate-worst-yet