Tablet traffic to outpace smartphone traffic in 2013

Accounting for ten per cent of total web traffic.
New data from Adobe says consumers find browsing the web via tablet almost as engaging as PCs, and certainly more than smartphones, with traffic rising ten times faster than the latter.
That's more than a 300 per cent traffic increase year-on-year between 2010 and 2011, which is impressive given that tablets entered the market a good two years behind smartphones.
This will result in tablets generating more web traffic than smartphones early next year, and ten per cent of all web traffic in 2014.
However, despite the rise of tablet use, people still access the web via PC three times as much.
Brad Rencher, senior VP and general manager, digital marketing business, Adobe, said: "As businesses rethink their digital experiences to include mobile strategies, tablets are emerging as the consumer device of choice.

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