Sony Reasserts Commitment to Ship 1 Million PS3s in 2006
via ign
Following the release of videogame hardware and software sales data for November by sales tracking agency NPD, Sony's head of PR David Karraker has issued an official statement to Gamasutra. Karraker stated that Sony is "very pleased" with the data, and that the manufacturing problems which plagued the system's launch "have been resolved."
The latest NPD data showed that Sony had shipped only 197,000 units during the month of November, far less than the promised 400,000 units. However, Karraker reasserted Sony's intention to "remain focused on having one million PS3s in the pipeline by December 31, 2006."
Despite the severe lack of PS3s at launch, Sony did express enthusiasm about the performance of its two other systems, the PSP and the PS2. NPD data reported that the PS2 sold strongly through November with 664,000 units sold, while the PSP sold an respectable 412,000 units.
"These figures clearly demonstrate the strength of the PlayStation family of products in the US market," commented Karraker. "PlayStation 3 remains one of the most sought after items this holiday season, selling through almost immediately in all retailers once placed on store shelves. We will continue to utilize airfreight delivery for PlayStation 3 to assure a steady stream of systems for North American consumers through the end of the year. And while initial day-one launch shipment goals weren't achievable due to early manufacturing issues, those problems have been resolved and we do remain focused on having one million PS3's in the pipeline by December 31, 2006."
He added: "The six-year old PlayStation 2 continues to dominate the market, outselling all other computer entertainment systems in November, including much newer systems from the competition. PS2 also topped the software category, out pacing all other system's sales by almost three times. PSP (PlayStation Portable Player) had a very good November as well, seeing a jump in sales of nearly 50% and a strong increase in software sell-through. These sales figures bode very well for SCEA as it offers a computer entertainment system for every taste and budget this holiday season."
