Sony gets competitive with PSN full-game prices

PS3 owners are for the first time being offered full game downloads at a price that’s competitive with the High Street.
Sony America has announced its ‘PS3 Ultimate Deals’ promotion that offers full game downloads as well as all the associated DLC for a cut-down price. 30 per cent is being lopped off as standard, though if you’re a PlayStation Plus subscriber the discount increases to 50 per cent.
It’s the first time a platform holder has attempted to directly compete with High Street retail – a move that all have admitted they are reluctant to make for fear of alienating retail partners.
For instance, Red Dead Redemption is available with all its DLC and even the Undead Nightmare expansion for just $19.59 for subscribers. InFamous 2 has been cut to $23.79.
Just Cause Ultimate Edition can be had for just $14.69 while Black Ops and all of its DLC, meanwhile, costs $46.54.
MCV has asked Sony if the deal will be replicated in the UK.
Expect to see more activity from platform holders in the digital space as the current generation of machines approaches the final stretch and they begin preparing consumers for what will undoubtedly be a digital-focused next generation of machines.
UPDATE: SCE UK has told MCV that Complete Editions have been available for some time on the European arm of PSN.

http://www.mcvuk.com/news/read/sony-...-prices/096830