Nearly half of U.S. households own console, says ESA

Industry image improves as gaming becomes more prevalent

Fourty nine percent of U.S. households own a gaming console, the Entertainment Software Association announced today.
In its annual factsheet "Essential Facts about the Computer and Video Game Industry", the ESA highlighted the growth of the industry into the mainstream of American culture.

"Games have evolved from a thing you buy to an experience enjoyed by a wide and diverse population everywhere, anytime, on any screen," said ESA president and CEO Michael D. Gallagher.
"The creativity of our developers and publishers produces an ever-expanding variety of games in different formats and across all platforms. Their innovations drive consumer demand for our products, solidifying our industry's position as one of the strongest and most cutting-edge sectors in the American economy."
Mobile gaming has doubled its exposure in the past year, growing from twenty to forty percent, and gaming on wireless devices also doubled, climbing from thirteen to 26 percent of the population.

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