The average tablet price fell to $386 in Q1

The data comes from IMS Research, which says the tablet price decline is a reflection of the competition on the market.
Apple continues to launch its best-selling iPad range at high-end prices between $400-700, which has paved the way for Amazon and Barnes & Noble to enter the low-end market with respective $199 offerings, the Kindle Fire and Nook.
Gerry Xu, report author, said: "There are few innovations from vendors to differentiate their tablets; low price seems to be the major factor to attract consumers to buy tablets other than iPads.
"More vendors are expected to focus on the low-end tablet market. However, to balance performance and profitability with a low price remains challenging for most tablet vendors. "
The low-end market is considered to only focus on price, which is why some buyers pay premium prices for more interactive and user experience focused tablets, such as the iPad.
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