Nintendo offering "insane incentives" for eShop support

Nintendo is offering publishers "insane incentives" to sell their upcoming Wii U games digitally through the eShop as well as at retail, according to reports.
A European developer source told Wii U Daily that Nintendo was intent on seeing all new full-priced Wii U games released day-and-date on the eShop and high street, and was offering a much better revenue share than the industry standard 70/30 split.
"They're offering insane incentives for publishers to sell retail games as downloads on the console," he said. "You'd be stupid not to take advantage of it and go retail box only.
"It's a much bigger revenue cut than you'd get selling it on any other platform at the moment, plus promotion on the online store. If they pull it off and it gains traction, it'll press the other guys to give more of the revenue for publishers.
"It's very good for [people] who make games. The new platform is perfect for indie devs, it's a whole different ballgame than WiiWare. They've learned a lot from that mess."
Nintendo's belated recognition of the importance of digital distribution comes after the company admitted it missed a trick by not having the eShop online when the 3DS launched. It has already confirmed that all launch titles would be available digitally as well as on the high street, but it appears it intends for that to continue throughout the Wii U's lifespan.

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