Yelp-powered check-ins to run in new Apple Maps app?

Another attempt to erase Google Maps from the memories of its iPhone users.
Apple will move into new territory with its iOS update, iOS 6, ditching long-running partner Google Maps in order for its own Apple Maps app, which will come as standard on the software.
Bloomberg reports that the iPhone version of the app will sport a Yelp-powered check-in feature, allowing users to broadcast their locations to friends, an option Foursquare and Facebook know is hugely popular.
Yelp allows its users to review businesses – trades, eateries, shops etc – while the mobile app already has a check-in function, and an integration to iPhones could potentially bring in millions of new users, threatening location-based rivals in turn.
A Raymond James & Associates analyst claims 40 per cent of Yelp traffic comes from the iOS app, noting how important the move could be.
Apple and Yelp declined to comment.

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