The UK 'is lagging behind in high-end free-to-play'

Freemium model 'not properly understood in most of the country', says NaturalMotion CEO

The UK is lagging behind other countries in the emerging high-end free-to-play market, NaturalMotion’s CEO has claimed.
Speaking to Develop, Torsten Reil said that whilst the UK had taken strides forward in the free-to-play sector, developers had yet to find a solution that resonated with consumers.

He added that many in the UK industry also still didn’t properly understand the market, but felt that would change in future.
“I think the UK is still lagging behind very much,” said Reil.
“I’m seeing on some games that are coming up that I think look great and take a huge step forward in visual fidelity on these devices but they are not games that resonate that well necessarily on a large scale because of either the subject matter or more likely the play pattern.

http://www.develop-online.net/news/4...d-free-to-play