EA insists Battlefield and Medal of Honor audiences are different

EA's Frank Gibeau says its two shooter franchises are dissimilar to one another
EA Danger Close

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The first person shooter market, notably the modern shooter, is full of major franchises from all of big publishers. EA believes that its two heavy hitters, Battlefield and Medal of Honor, are doing the right thing by avoiding sequel fatigue as well as addressing multiple audiences with each title.
Speaking with Game Informer, EA Labels boss Frank Gibeau says that "We are very careful that Battlefield and Medal of Honor stay differentiated."
"There is inefficiency to having two different brands coming out alternating like that; there is some upside. You don't have the annualized, sequel fatigue. With Medal of Honor we tried to embrace that the game is real. The multiplayer is different than Battlefield. We're trying to use a sequencing strategy to keep it as fresh and different as possible."
Though many gamers might not be able to pick apart the differences, Medal of Honor and Battlefield are inherently different shooters. The games are sharing technology now, however. Danger Close, responsible for Medal of Honor, has transitioned to the Frostbite engine, the very engine that powers Battlefield 3.
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