Toy firm Playmobil to join the mobile games market - Playmobile?

38-year-old Playmobil has exclusively partnered with Gameloft to support its mobile launch, and the publisher is currently developing Playmobile Pirates.
It's not the first time Gameloft has partnered with a toy maker, recently teaming Hasbro to bring My Little Pony and Littlest Pet Shop to mobile.
The design will replicate the original Playmobile products, as users will need to build a pirate base of operations and recruit crew members by completing mini-games and challenges.
Christian Buchner, project manager of new media, Playmobil, said: "By featuring our world-famous pirates' toys in an innovative and user-friendly digital game, Gameloft supports us in bringing fans a new, totally immersive gaming experience."
Gonzague de Vallois, VP of publishing, Gameloft, said: "We've put a lot of effort into creating a gaming experience that remains faithful to the fascinating Playmobil universe, from the famous pirate ship to the brand's unique characters."

http://www.mobile-ent.biz/news/read/...ymobile/019036