Dave Stevinson: We're on the cusp of a PC gaming renaissance

VIP's sales director explains why the PC is still a popular choice for gamers.
When people think about the video games market, they automatically think of home consoles, such as the Xbox 360, Playstation 3 and the Nintendo Wii. These are now reaching the peak of their performance and games look dated when compared to their counterparts on the PC. The PC remains a solid platform for gaming, and recent sales figures are continuously showing a upward trend.
According to industry experts NPD Group, the sale of PC-based games
have earned over $80 million within the past year, which is a 230 per cent increase over the previous year. This is one of the reasons behind VIP hosting the Evolution Expo, aimed solely at identifying opportunities for IT resellers in a growing PC gaming market.
PC gaming may have had its heyday back in the ‘90s and early ‘00s, but it is still alive and well today. Sales are spurred on by the release of highly anticipated PC games, such as Diablo III and Battlefield 3 and the price of serviceable gaming PCs dropping,
making PC gaming more accessible to a larger market.
And when you think about it, PC gamers tend to spend more money than most will spend on their consoles, on new graphics cards, monitors, keyboard, speakers and headsets, to gain better graphics and action – there are endless opportunities for IT resellers and ecommerce retailers in this growing marketplace.
Cloud gaming is developing at a fast pace when you see the advantages PC gaming platforms such as Steam or Origin from EA Games can offer.
Nvidia, one of the exhibitors at VIP’s Evolution Expo, recently announced that it’s betting on cloud in a big way with its OnLive and Gaikai-approved GeForce Grid technology – at the Expo you can hear from Nvidia how cloud gaming is signalling the beginning of change within the PC market.
PC games still offer the best bang for your buck, and they’re only going to get better. Why don’t you come and find out more on September 7th at VIP’s Evolution Expo – www.evolution-expo.com

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