Japanese smartphone audience grows by 43 per cent

One in four Japanese consumers now own a smartphone, and two thirds of those are Android devices.
The number of people in Japan with smartphones has grown dramatically since the beginning of 2012, with an audience growth of 43 per cent.
Data released by comScore looked at trends in the Japanese mobile industry during the three months ending in June 2012 and surveyed more than 4,000 mobile users.
During this period, more than 24 million people in Japan owned smartphones which, represents 23.5 percent of the entire mobile population. However, despite that surprisingly low percentage, numbers are on the up; smartphone adoption grew by 43 per cent versus the end of 2011.
Android’s share of the smartphone market reached 64.1 per cent, with Apple having 32.3 per cent, and Microsoft a 3.2 per cent of the market.
Among handsets (smartphone and non-smartphone), Sharp is on top, with 22.6 per cent market share.

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