NPD: Number of US mobile gamers surpasses core, totals down
There are 211.5 million people playing games in the United States, a loss of 12 million players (5 percent) from 2011's numbers, the NPD reports. Not all of the gaming categories lost players, however: Mobile gamers rose 9 percentage points to take 22 percent, and digital gamers gained 4 percentage points to 16 percent. This makes mobile gamers the largest audience segment, surpassing core gamers, which held the top spot in 2011.
The remaining categories – core, family and kid, light PC, and avid PC gamers – lost 17.4 million people this year. This is a "slight decline," the NPD says.
"Given the long lifecycles of the current consoles and the increasing installed base of smartphones and tablets, it's not surprising to see a slight decline in the core gamer segment," Anita Frazier, industry analyst for the NPD, says. "It's the revenue contribution of the core gamer segment that continues to outpace all other segments, and remains vital to the future of the industry."
People buying games spent an average of $48 on physical copies and $16 on digital games from June to August. Core gamers spent the most on physical games, at $65. Almost 14 percent of all gamers purchased microtransactions or additional game content in the past three months, up from 11 percent in the same period in 2011; 27 percent of core gamers and 23 percent of digital gamers purchased in-game content.
http://www.joystiq.com/2012/09/06/np...e-totals-down/
