10m people will buy the iPhone 5 on September 21st

App marketers expected to have a Christmas-like rush of downloads this month.
Apple is set to release the iPhone 5 tomorrow, and Fiksu says that spells a bumper pay day ahead for brands looking to market their apps.
The app marketing company has predicted what's in store for the next-gen device based on iPhone 4S sales, and reckons 10m people will flock to stores on September 21st to get their hands on the new model.
Meanwhile, the cost to acquire a loyal app user (someone that opens an app at least three times) fell by ten per cent and Fiksu is billing the results as Christmas in September.

http://www.mobile-ent.biz/news/read/...er-21st/019325